# The Value of B2B E-Commerce — Statistics | DistyMan

> Google data shows B2B buyers prefer e-commerce 3:1 and the shift is growing ~5%/year. See the statistics on revenue, order value and buyer behavior — and Google's 4 key elements of a quality B2B site.

> Source: https://distyman.com/about/statistics/

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Statistics

# The Value of E-commerce

According to Google, B2B buyers overwhelmingly prefer e-commerce for purchasing by a factor of 3 to 1.

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 Why it matters

## The shift to B2B e-commerce is accelerating

According to Google, B2B buyers overwhelmingly prefer e-commerce for purchasing by a factor of 3 to 1.

Studies indicate that this transition from direct sales to e-commerce is growing at about 5% per year.

Sellers not offering a quality e-commerce solution are likely losing business year over year.

Google rewards sites with quality e-commerce, substantial content, images and downloads.

The numbers

## B2B e-commerce by the statistics

33%B2B revenue driven by e-commerce (up to)
 52%B2B buyers switching due to e-commerce quality
 20%Order value increase (up to)
 50%Large purchases made via e-commerce
 64%Buyers researching online pre-purchase
 83%Existing e-commerce companies increasing spend
 
 

 
 
 Google's definition

## What makes a quality B2B e-commerce site

A high-quality B2B e-commerce design focuses on professionalism, efficiency, and trust, offering intuitive navigation, detailed product info, personalized accounts, quick reordering, and mobile responsiveness to streamline complex business purchasing, unlike B2C's emotional appeal, emphasizing seamless workflows, clear information, and robust functionality for repeat business and operational excellence.

Google's 4 key elements

## The building blocks of a quality B2B site

The four areas Google associates with high-quality B2B e-commerce — and the features that define each one.

### User Experience & Usability

- Intuitive navigation

- Advanced search/filter

- Mobile optimized

- Simple, secure checkout

- Multiple payment options

- Order tracking

- Quick page loads

### Functionality & Features

- Personalized accounts

- Easy reordering

- Comprehensive content

- Quote & order management

### Trust & Professionalism

- Clean, professional design

- Clear information

- Strong brand presence

- Showcasing expertise

- Order tracking

- Status updates building loyalty

### Results

- Reduce admin costs

- Serve more clients

- 24/7 support

- Customer satisfaction

Ready when you are

## Turn these statistics into revenue

Book a 45-minute demo and see how DistyMan delivers every element of a quality B2B e-commerce site.

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 [Contact Us](https://distyman.com/contact-us/)