According to Google, B2B buyers overwhelmingly prefer e-commerce for purchasing by a factor of 3 to 1.  This transition is driven by a new generation of B2B buyers and their experience with retail interactions being faster and easier.  Many have or are willing to switch suppliers for a quality online experience. Studies indicate that this transition from direct sales to e-commerce is growing at about 5% per year.  Sellers not offering a quality e-commerce solution are likely losing business year over year.

 

Additionally, it is clear that that Google rewards sites with quality e-commerce, substantial content, images and downloads. It is increasingly difficult to compete on the search engines without these elements.