Statistics

The Value of E-commerce

According to Google, B2B buyers overwhelmingly prefer e-commerce for purchasing by a factor of 3 to 1.

Why it matters

The shift to B2B e-commerce is accelerating

According to Google, B2B buyers overwhelmingly prefer e-commerce for purchasing by a factor of 3 to 1.

Studies indicate that this transition from direct sales to e-commerce is growing at about 5% per year.

Sellers not offering a quality e-commerce solution are likely losing business year over year.

Google rewards sites with quality e-commerce, substantial content, images and downloads.

The numbers

B2B e-commerce by the statistics

33%B2B revenue driven by e-commerce (up to)
52%B2B buyers switching due to e-commerce quality
20%Order value increase (up to)
50%Large purchases made via e-commerce
64%Buyers researching online pre-purchase
83%Existing e-commerce companies increasing spend
Google's definition

What makes a quality B2B e-commerce site

A high-quality B2B e-commerce design focuses on professionalism, efficiency, and trust, offering intuitive navigation, detailed product info, personalized accounts, quick reordering, and mobile responsiveness to streamline complex business purchasing, unlike B2C's emotional appeal, emphasizing seamless workflows, clear information, and robust functionality for repeat business and operational excellence.

Google's 4 key elements

The building blocks of a quality B2B site

The four areas Google associates with high-quality B2B e-commerce — and the features that define each one.

User Experience & Usability

  • Intuitive navigation
  • Advanced search/filter
  • Mobile optimized
  • Simple, secure checkout
  • Multiple payment options
  • Order tracking
  • Quick page loads

Functionality & Features

  • Personalized accounts
  • Easy reordering
  • Comprehensive content
  • Quote & order management

Trust & Professionalism

  • Clean, professional design
  • Clear information
  • Strong brand presence
  • Showcasing expertise
  • Order tracking
  • Status updates building loyalty

Results

  • Reduce admin costs
  • Serve more clients
  • 24/7 support
  • Customer satisfaction
Ready when you are

Turn these statistics into revenue

Book a 45-minute demo and see how DistyMan delivers every element of a quality B2B e-commerce site.